Digital marketing is nothing but the part of advertising which use digital technology like desktop computers, cell phones and various other electronic media and platforms to advertise products and services successfully. The best thing about this form of advertisement is that it reaches a maximum number of people at a low investment and at the same time generates the desired response in minimum time. Thus, it helps to save time and money of both the company and its consumers. It allows the consumers to make an informed decision while purchasing a product or service. By using digital marketing techniques, the company ensures customer loyalty and builds brand awareness.